Broker tech integration solutions provider Gold-i has announced that it has restructured its sales operations to fuel further growth, with a particular focus on digital assets and liquidity management.

Mark Alvarez-Buylla (pictured above), a member of the Gold-i management team, has been promoted from Director of Operations to Chief Commercial Officer (CCO), replacing longtime Gold-i exec Julian Elliott who left the company late last year to join Integral. In his new role, Mark will drive Gold-i’s business and commercial strategy, with responsibility for the sales, marketing and finance functions.

Gold-i also said that David Hillier has joined the firm as Senior Sales Consultant, reporting to Mark Alvarez-Buylla. His 20 years’ B2B and B2C sales experience spans a range of sectors including retail and high end property. He has been a strong advocate of digital assets since 2017.

Tom Higgins, CEO, Gold-i commented, “Congratulations to Mark on a much deserved promotion. Mark truly embodies Gold-i’s core values and, since joining the firm in 2018, has played a major role in streamlining our processes, enhancing our client service and driving the business forwards. He will be an asset to the company as CCO and I look forward to working closely with him as we continue to grow the business.

“I’d also like to welcome David to the Gold-i team. David impressed us at the interview with his in-depth knowledge of the digital asset space and his proven track record working for SME businesses in B2B sales.”

Mark Alvarez-Buylla, Gold-i’s CCO said,

“Gold-i had its most successful year last year and we are in a strong position for further growth, especially with David on board as Senior Sales Consultant. With our focus this year on growing our Crypto Switch 2.0 client base of fund managers and brokers, David is ideally placed to grow this segment of Gold-i’s business.”

David Hillier, Senior Sales Consultant at Gold-i added,

“Joining Gold-i is a great career move for me, combining my interest in digital assets with my sales experience. I am very excited about entering a new sector. Gold-i is a pioneer in the digital assets space, and I really believe that digital assets are going to change the world, which is why I jumped at the opportunity to work at Gold-i.”

Gold-i launched Crypto Switch in 2017, initially to provide FX brokers with the opportunity to offer cryptocurrencies as an additional asset class. In January 2022, Gold-i announced its entry to the fund management sector, aiming to become the technology provider of choice for organisations launching crypto funds, connecting them to market makers and clearing houses, and managing their entire technology infrastructure. In addition to its Crypto Switch 2.0 product, Gold-i’s product portfolio includes its Matrix liquidity management platform; Visual Edge, an advanced risk management and business intelligence tool; and a range of MetaTrader products including the Gold-i MAM Pro for MT4, MAM Pro for MT5, MT4 Bridge and MT5 Gateway.