Gold-i names Joy Li as Head of APAC

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Joy Li has been promoted to Head of APAC at Gold-i - a newly created role which involves responsibility for all Gold-i activity in the region including business development, sales, operations and support. She will also have overall responsibility for managing the team in Gold-i’s Shanghai office. Joy Li will report into Gold-i’s UK-based CCO, Mark Alvarez-Buylla.

 Joy Li joined Gold-i in Shanghai in 2018 and was quickly promoted to Head of Business Development for the Asia Pacific region in 2019. She has a proven track in growing Gold-i’s client base, particularly in Hong Kong, Singapore, Japan and Korea.

Tom Higgins, CEO, Gold-i says, “Joy is a real asset to the team and has an in-depth understanding of our company culture and the differing requirements of clients across the region.

“The Gold-i Bridge, Matrix and MAM are our signature products in Asia Pacific and Joy has played a major role in raising awareness of the benefits of these products to brokers of all sizes across the region. As demand for trading digital assets continues to rise, Joy will increasingly focus on our Crypto Switch™ 2.0 product, particularly in Hong Kong, Singapore, Japan and Korea where crypto trading is more widely accepted. She will also be spearheading a campaign to grow our client base of crypto fund managers in the region, managing their entire technology infrastructure including access to crypto market makers and clearing. I have every confidence that Joy is ideally placed to help us to maximise the significant opportunities for growth in the APAC region.”

Joy Li, Head of APAC adds, “I am excited to be extending my role to managing the team’s goals and performance and also, with restrictions being lifted, to have the opportunity to travel across the region in order to attend more in-person events and networking with potential clients. I also hope to spend some time in Australia, with a focus on growing our client base there amongst mature brokers as well as start-ups.”

Gold-i specialises in multi-asset liquidity management, advanced risk management tools and business intelligence software. Its product portfolio includes the Gold-i Crypto Switch™ 2.0, a proven institutional solution for consuming and distributing Crypto liquidity which is fully integrated with central settlement and clearing partners, providing fiat and digital asset settlement, regulatory compliance and institutional custody.

Gold-i’s MetaTrader products include the Gold-i MT4 Bridge, MT5 Gateway, MAM Pro for MT4 and MT5, Matrix (liquidity management platform) and Visual Edge (advanced risk management and business intelligence tool). For further information, visit